We support patients from day one of their diagnosis, providing family and friends with a positive way to get involved by organising stem cell donor drives that can enhance your donor search, rally community support and provide hope.

The Challenge

Ethnic-minority patients have just a 37% chance of finding a stem celL donor, compared to 71% for white counterparts. Insights revealed cultural taboos and limited understanding hinder discussions.

The Solution

We strategically cultivated open dialogues to debunk misconceptions

• Employed compelling narratives and addressed cultural and religious concerns in safe spaces
• Harnessed the power of influencer networks, to collaborate with icons like Naughty Boy and Daniel Alexander amplifying messages
• Targeted digital campaigns to extend the reach and initiate engaging conversations within ethnic-minority communities

Awareness of DKMS & the importance of Blood Stem Donation increased by 90%

400% increase in registration pack requests

Signifying a tangible shift in community attitudes towards blood cancer awareness and donation