The Amir Khan Foundation was established in 2014. The foundation exists to support individuals, families and communities globally, and to offer relief and support during times of hardship, urgent need and upheaval.

The Challenge

Amir Khan event, to secure business sponsorships for the AK Foundation.  Our goals were to raise £250,000 in funding and an EMB support system.

The Solution

A multifaceted approach to authentically attract, engage, and forge partnerships with EMBs.

• Targeted outreach, including emails, direct messages and networking
• Leveraged Amir Khan’s reputation and connections
• Social media and press campaigns, calling on Asians UK networks to share messages and engage potential EMB sponsors
• Compelling narratives to construct a persuasive content strategy tailored to the values of potential sponsors
• Data capture and analytics to understand sponsor preferences, and engagement patterns for follow-ups

Secured target funding of £250,000 and laid the foundations for long-term EMB partnerships.